Brands are an accumulation of business effort, communication, product offers and over-all organizational execution. Brands are made up of parts from all facets of a business’s operations.
Marketing is a very important facet for sure, however, marketing for your Brand must stay in sync and continually support the rest of the organization as it changes directions or grows into new product channels or adapts in other ways.
"Brands are not logos and logos are not brands"
A BRAND ASSESSMENT WILL
Brand strategy, tactics and execution together encompass a brands' strategic approach
Your Brand’s Strategic Approach will determine if you succeed or fail on your mission.
So, it’s imperative that you get this part right for your Brand. Conducting your S.W.O.T. analysis, growing your high-performance team through natural organizational development (Storming, Norming, Forming, Performing) and positioning yourself to accept as much new business as your capacity can handle is always the mission.
But how do you take all the valuable information you collect and apply it, so your business continues to push itself to the next plateau every year?
The outcome of a flexible creative process is the delivery of a superior Brand design.
The creative process to achieve the design takes into account all the information available while combining the best-of-the-best ideas to create a Brand design and outline a qualified Strategic Approach that will find real results in the market place.
Brands that don’t execute, don’t succeed. It really is that simple. The greatest ideas are still simply ideas, without execution.
Ask yourself this question: what would the world be like today if Steve Jobs was too lazy to launch and drive Apple Computers, or if Larry Page & Sergey Brin weren’t able to communicate fluently enough with each other to competently launch Google together?
Where would we be if these progressive ideas weren’t championed by motivated, competent people?