Website Mapping

A type of Project Planning we refer to as Website Mapping is organizing all the information and functional needs of your website in order to build with (the least amount of “change-orders”) as little complication as possible. The Website Mapping process is identifying the various and variable details that will be needed and included online within your site. Outlining the sections of the real requirements needed is the objective of the Website Mapping process.

Website Mapping…

  • will empower the delivery of the web-work online.
  • is the Project Planning that drives the ultimate outcome of your new online presence.
  • will help you put the full project in perspective ahead of building, so that you know if all the details align with the organization’s objectives for the website.

Blueprints are the road map to build a building, they are also the road map to build a website.

What are we supposed to say? How are we supposed to sound?


Ever sit in front of a blank piece of paper for what seems like an eternity, trying to figure out what you ought to be saying on behalf of your business? This is typical and you are not alone in this struggle. Great news! Site Copywriting is in our wheel-house. To your advantage we can support your need to put the right words together for the proper expression of your Brand to its audience.

Site Copywriting...

Will deliver your business messaging concisely.

Will convey your message with an acute clarity, ensuring the reader of your message receives it.

Is in-tune with your audience, in-focus with your message, delivering understanding for your Brand.

Website Project Planning

Planning is key. Plans are the essential action to achieve any creative goal. Project Planning work starts as a discussion of the big picture objectives with your team and ultimately drills down on the most minute details before proceeding. All projects need to have custom-tailored but adaptable plans to meet the needs of the Brand objectives.

Project Planning is the decisive action towards building your creative project. It is going to identify all the various details of the proposed creative construction work to be undertaken and will enable competent resources to confidently build your marketing project with you.

Architects draw plans to build buildings, we draw plans to build brands.


Email marketing is proven efficient, measurable and valuable.

Email is a highly effective way to send your important message to your customers. It is secure and sure for delivery. More often than not your customers want to hear from you by email. Use this theory to your Brand’s advantage.

Hone your Email Marketing efforts. Make valiant strides to test, retest and split-test your Email Marketing with customers. Ask them what’s most important to hear about; and how often you should contact them? Segment your email lists based on this information to ensure you are always getting better.

WHY Work With Us?

Enthusiasm for our work in marketing ensures we remain passionate about your project. Your communication objectives quickly become ours. We are driven and dedicated to the delivery of defined and measurable objectives.

We work cooperatively with you and strategically beside you to find the desired results you are seeking from your marketing.

We believe in continuous learning and constant professional development. We see every client engagement as an opportunity to grow our ability to serve you with improved efficiency and always-increasing positive results.

If you are looking for experienced strategic marketers to help your business thrive, contact us.

18104 102 Ave, Edmonton, AB T5S 2S7

780.426.2554  |  info@bigboy.ca
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We would love to hear about your ideas and goals for your business.  Please let us know what you’re interested in accomplishing and we will let you know if we can be of service!